Bath Planet

Director of Growth, Lead Generation & Call Center Operations

Toms River, NJ
Full Time
Experienced

Director of Growth, Lead Generation & Call Center Operations

Industry: Home Improvement
We are a fast-growing home improvement company seeking a senior leader to own the entire front-end revenue engine — lead generation, marketing performance, and call center execution.
This is not a branding role. This is a numbers-driven leadership position for someone who understands how leads, phones, appointments, and revenue connect in a high-volume home improvement environment.

What You’ll Own

  • All lead generation channels (digital, PPL, inbound, events, referrals)
     
  • Marketing performance, CPL, ROI, and budgets
     
  • Inbound and confirmation call center operations
     
  • Appointment quality, show rates, and conversion metrics
     
  • KPI tracking, reporting, and continuous optimization
     

What We Require

  • 5+ years of lead generation experience in home improvement (required)
     (bath, windows, roofing, HVAC, solar, remodeling, etc.)
     
  • Proven experience managing call centers and performance teams
     
  • Deep understanding of same-day / one-call close sales models
     
  • Strong data, accountability, and leadership skills
     

Who This Role Is For

  • You’ve scaled leads responsibly without killing margins
     
  • You hold teams accountable and fix breakdowns fast
     
  • You understand that leads don’t matter if phones don’t convert
     

What’s Offered

  • Competitive executive compensation + performance incentives
     
  • Real authority and ownership over growth
     
  • Stable, year-round demand
     
Industry-specific experience is mandatory.

 
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